Synopsys

We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

You are a passionate, results-oriented marketing professional who thrives in a fast-paced, dynamic environment. With a minimum of 5 years of experience in marketing—ideally in B2B technology or software—you possess a keen understanding of the complexities of the B2B buying process, including its unique challenges and success factors. You are adept at building relationships across functions and with external partners, and you bring a strong analytical mindset that drives data-informed decisions.

You are naturally curious, always seeking to understand key industry trends, market segments, and audience behaviors to design impactful campaigns. Your ability to collaborate with sales, technical, and channel partner teams sets you apart, as does your drive to maximize ROI and campaign effectiveness. You embrace digital transformation, leveraging social media, third-party platforms, and innovative digital tactics to boost brand awareness and demand generation.

You are as comfortable developing strategic plans as you are rolling up your sleeves to execute high-impact events or monitor campaign metrics. Your attention to detail and customer-centric approach ensure that every initiative aligns with both business objectives and the evolving needs of Synopsys’ customers. Above all, you are proactive, adaptable, and committed to continuous learning and improvement, eager to contribute to Synopsys’ growth in the Taiwan market.

What You’ll Be Doing:

• Develop and execute targeted Account Based Marketing (ABM) plans for both one-to-few and one-to-many campaigns.
• Conduct in-depth research to understand key industries, market segments, and buyer personas, informing campaign design and execution.
• Plan and execute high-impact marketing events in collaboration with sales, technical, and channel partner teams, including webinars, tech days, and industry forums.
• Leverage digital channels—such as social media, third-party websites, and blogs—to build awareness, shape perception, and generate interest among targeted buyers in Taiwan.
• Maximize marketing ROI by strategically targeting the right markets, industries, and customer segments with relevant products and messaging.
• Analyze marketing spend, campaign performance, and success metrics to optimize future campaigns and improve outcomes.
• Partner with sales and technical teams to identify and prioritize accounts for growth, executing customized campaigns to drive engagement.
• Develop and deploy landing pages, registration strategies, and audience generation tactics to maximize event attendance and engagement.
• Collaborate with channel partners to create and execute joint marketing plans, ensuring alignment and mutual success.
• Foster customer advocacy by engaging existing clients in events and campaigns, amplifying their success stories.

The Impact You Will Have:

• Drive demand generation and market awareness for Synopsys software solutions in the Taiwan region.
• Accelerate sales pipeline growth through targeted, data-driven campaigns and events.
• Enhance Synopsys’ brand reputation and thought leadership across key industry segments.
• Build strong, collaborative relationships with internal stakeholders and channel partners, fostering a unified go-to-market approach.
• Deliver measurable improvements in marketing ROI and campaign effectiveness through continuous analysis and optimization.
• Support Synopsys’ business objectives by ensuring marketing initiatives are aligned with sales strategies and customer needs.
• Increase customer engagement and advocacy, leveraging success stories to influence new prospects.
• Help shape the future of technology in Taiwan by promoting innovative solutions that address industry challenges.

What You’ll Need:

• Minimum 5 years of experience in marketing, preferably in B2B technology or software environments.
• Deep understanding of the B2B buying process, sales cycles, and the challenges faced by sales teams.
• Proven ability to plan and execute multi-channel marketing campaigns, including digital, event-based, and ABM strategies.
• Strong analytical skills with the ability to interpret data, monitor metrics, and optimize campaign performance.
• Experience collaborating with cross-functional teams, including sales, technical, and channel partners.
• Familiarity with digital marketing tools, CRM platforms, and campaign management software.
• Ability to manage budgets, prioritize initiatives, and meet tight deadlines in a fast-paced environment.

Who You Are:

• Collaborative team player who excels in cross-functional environments.
• Detail-oriented with a strong sense of ownership and accountability.
• Creative thinker who is adaptable and open to new ideas and approaches.
• Excellent communicator, both written and verbal, with strong interpersonal skills.
• Customer-focused, proactive, and results-driven.
• Agile and resilient in the face of change, with a passion for continuous learning.

The Team You’ll Be A Part Of:

You’ll join a high-performing, collaborative marketing team dedicated to driving growth and innovation for Synopsys in Taiwan. Working closely with sales, technical experts, and channel partners, the team leverages a blend of strategic planning, creative execution, and data-driven insights to deliver impactful demand generation programs. You’ll be empowered to share your ideas, take initiative, and make a meaningful impact on Synopsys’ market presence and business success.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.